Job Description

About our Company:

LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we're not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.

Our vision:  To build the first full-stack financial services hub for the world's immigrant population.

Who you are:

You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele. 

We're looking for someone with a deep understanding of the African-Nigerian market, culture, and consumer behavior—whether through lived experience, professional background, or personal connection. This knowledge will be key to effectively engaging with our core audience and driving impact in the region.

Job Summary:

The ideal candidate will be someone who is analytical and has strategy development skills, someone with marketing and partnership development experience.

• You are entrepreneurial and a self starter
• You take risks and are not afraid to try something new
• You are tenacious and find a way to win
• You are results oriented and data-drive
• You are quick to adapt to a new cultural environment and comfortable immersing yourself 
• You are bias to action, critical in your thinking and independent
• You are persuasive and communicate clearly to do so
• Ambitious targets don't scare you!
• Are wIlling to travel and work some weekends
• We're looking for someone with a deep understanding of the African-Nigerian market, culture, and consumer behavior—whether through lived experience, professional background, or personal connection. This knowledge will be key to effectively engaging with our core audience and driving impact in the region.

Responsiblities:

• Develop and execute comprehensive user acquisition strategies tailored to assigned markets
• Utilise and efficiently manage a mix of online and offline channels, including community events, partnerships, and online based social groups campaigns to attract new users.
• Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results.

2. Community Engagement:

• Lead community-focused actions to build and nurture a strong and engaged user base.
• Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services.
• Create and manage relationships with different types of community partners 

3. Partnership Development:

• Identify and establish partnerships with relevant businesses and organisations to drive user growth.
• Negotiate and manage partnerships to ensure mutual benefits and successful collaboration

4. Market Research and Insights:

• Conduct market research to understand the needs, preferences, and behaviours of the communities we serve.
• Provide insights and feedback to the product and marketing teams to refine Lemfi's offerings and messaging.
• Serve as a the advocate and voice of the user internally.

Requirements:

• At least 3 years of work experience, working in fast-paced environments. A sales, growth and/or marketing experience is a plus. You will be successful if you are entrepreneurial, ambitious, have a good work ethic and the discipline to learn and succeed. And you are used to working against targets.
• Have previous experience conducting marketing to African diasporas
• Good analytical skills
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically to solve problems and drive growth.
• Self-motivated, proactive, and able to work independently in a remote setting.

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