About Us:
We’re a passionate team on a mission to make a real difference through purpose-driven brands like iHeartDogs, iHeartCats, Cannanine, Hero Co., and STRĀ. Every email we send helps fund meals, rescue missions, and life-changing support for animals and veterans in need. Now, we’re looking to bring on a creative, driven, and results-oriented Email Marketing Specialist to help us scale our impact and keep our audience engaged and inspired.
Who You Are:
* You're a creative marketer with a passion for storytelling, audience engagement, and strategic email campaigns. You understand what makes a customer click—and better yet, convert. You love testing, tweaking, and learning. You’re not afraid to dive in, ask questions, and take initiative even when direction is minimal.
* You have strong copywriting skills and know how to write with clarity, heart, and purpose
* You’re highly data-driven, comfortable pulling reports, analyzing performance, and using insights to make smart, informed decisions
* You thrive in fast-paced environments and are always looking for the next big idea to surprise and delight
* You have an eye for good design and layout—even if you're not a designer, you know what visually resonates with your audience
What You'll Do:
* Build, optimize, and execute email campaigns and automated flows in Klaviyo (Sendlane experience a plus)
* Strategize and implement audience segmentation and personalization tactics to drive engagement and conversions
* Collaborate with the design team and create email layouts using eye-catching visuals and on-brand creative
* Write compelling, conversion-focused copy that aligns with each brand’s tone and mission
* Analyze campaign performance and continuously optimize based on data
* Collaborate with cross-functional teams (mostly design) to support product launches, promotions, and brand initiatives
* Stay current with email marketing best practices, trends, and compliance regulations
What You Bring:
* 2+ years of hands-on experience in email marketing, preferably in e-commerce or DTC brands
* Proven experience with Klaviyo (Sendlane knowledge is a bonus)
* Strong understanding of segmentation, journey flows, and A/B testing
* Sharp design sense and familiarity with layout tools (Figma, Canva, etc.) is a plus
* Solid copywriting skills – from subject lines to CTAs, you know how to write with purpose _(Extremely Important)_
* Self-starter mentality – you can take a rough idea and turn it into a high-performing campaign
* Comfortable working independently and communicating proactively in a remote setting
Bonus Points If You:
* Have experience with SMS campaigns
* You are familiar with Shopify or e-commerce integrations
* Have a love for animals or a passion for mission-driven work
Perks & Benefits:
* Compensation: $1000/mo
* 100% remote work
* Work Hours: 9 am - 5 pm Pacific Standard Time (Los Angeles)
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